Letter to Clients- Mar 2024

Dear Fellow Investor,

We hope this message finds you well. We are excited to share some updates and insights with you in our latest newsletter for the quarter and year ended March 31, 2024.

We started PMS Operations from 04 Jul 2023. Since inception, our Equity Strategy Fortuna One has given 31.3% returns (post fees and expenses), generating +7.5% alpha over the Benchmark BSE S&P 500 in the same period.

Our Debt Strategy Fortuna Two consists of G-Sec, AAA and AA+ listed debt securities, with a yield of close to 9.0%, in line with its core objectives of comfortably beating inflation with very low volatility and with very low risk.

We summarize our thinking on the markets, our approach to risk and portfolio construction, and capable addition to Team Fortuna.

Our Thoughts on the Markets

This past fiscal year (FY23-24), the Indian equity markets experienced a remarkable surge, with the BSE S&P 500 index climbing by 39%. This growth has been fuelled by robust macroeconomic factors, strong liquidity both domestically and internationally, and the attractiveness of India compared to other major economies.

However, our investment philosophy is not about following market trends. We focus on deep analysis of individual companies, and staying informed about relevant macroeconomic data that impacts our investments directly. While these are optimistic times, we remain vigilant, aware that over-optimism can often lead to poor investment decisions. We also recognize that historically the worst investment errors are made in the best of times. We, therefore, are cautious, a little more than usual.

Our Focus on Risk as Long-Term Investors

Recent positive returns have led to increased optimism in the markets, nudging risk-tolerance higher. This situation prompts us to critically assess how much optimism is already priced into our investments.

Our goal is to maintain a healthy margin for error, ensuring we are prepared if growth projections and earnings do not pan out as expected. Most of our analysis indicates our investments are on the right track. However, in instances where stock prices are beyond realistic expectations, we have chosen to book profits and return to the safety of G-Sec / AAA Debt.

Currently, cash or equivalent holdings make up 29% of our total portfolio.

Our Approach to Portfolio Construction

Our portfolio strategy remains anchored in fundamental analysis, concentrating on roughly 15 core stocks that make up about 85% of our investments.

Our investment case for each stock includes a core set of operating and financial metrics that we understand well, track diligently, and benchmark with competition.

We continue to work on building investment thesis on cases that we understand well and do substantial groundwork before building positions. We insist on quantifying intrinsic value and an attractive purchase price at the time of entry.

Our work at these times has built further investment cases, but we are not getting acceptable entry prices for deployment. We remain careful in further deployment but will act decisively when we get the opportunity.

We have, during H2 FY23-24, added a Debt Strategy “Fortuna Two”. This strategy focuses on constructing a portfolio of G-Sec, AAA, AA+ Listed Debt, and listed InvIT / REIT Securities to target inflation beating low volatility returns.

We believe a balance of Fortuna One [our Equity long-term focused compounding strategy] and Fortuna Two [our Debt strategy] works better for our clients, especially in these markets.

Strong and Capable Addition to Team Fortuna

We are extremely pleased to welcome Vishal Khandelwal as Partner at Fortuna. Vishal brings over 20 years of experience as a stock market analyst and investor, and over 12 years of experience as an investing coach. He is founder of the immensely popular investor education resource safalniveshak.com with wide following in India and across the globe [it is rated as one of the best Value Investing resources globally]. Vishal is dedicated to helping investors manage their investments better. He is a value investor and educator at heart, and an Adjunct Professor of Finance at FLAME University, Pune.

With his presence, Team Fortuna is stronger, wiser and smarter. We warmly welcome Vishal!

Looking Ahead

At Fortuna, we remain cautious, continue to work on deep fundamental analysis on investment opportunities, and insist on a reasonable entry price across our Portfolio.

We remain consistent on this approach, irrespective of where the markets are. We believe this discipline is essential to achieve superior long-term results for you, our valued client.

Thank you for your trust in us.

Gurvinder Juneja
Founder & Principal Officer
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Over 27 years of Professional Experience in the Indian Capital Markets Track Record as Investment Manager and as Operating Chief Financial Officer As Founder and CFO, built $ 150 M Net Worth NBFC from Day 0, to a profitable, professionally run leading company Vice President, Corporate Finance at ICICI to raise equity, advise on strategic investments for corporates in India Senior Manager, Corporate Finance at Wipro focused on strategic acquisitions in India, Europe, US MBA from Indian Institute of Management, Ahmedabad B Tech from IIT BHU 
Jasmeen Kaur
Partner (Research & Investment)
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Over 22 Years of Professional Experience (Credit Rating Companies ‘CRISIL’ and ‘CARE’, ING Vysya Bank (now Kotak Bank) Deep expertise in Financial and Business Analysis As Director, Credit Ratings, responsible for Ratings across Manufacturing (core and ancillary) & Infra sectors Core financial and business analysis of corporates in India across sectors and market cycles Strong business relationships built over the years with Promoters and Management Teams MBA from International Management Institute Delhi B. Co. Hons. from Sri Ram College of Commerce, Delhi University
Prabir Adhikary
Vice President (Research & Investment)
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Seasoned equity research and fund management professional with over 15 years of experience in the Indian capital markets Expertise in valuation, corporate action-based strategies and portfolio management across sectors, including lead coverage of aerospace and defense, ER&D, Tech etc MBA in Finance, a B.Tech in Electronics & Communication
Rahul Patel
Chief Compliance Officer
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7+ years of professional experience in the PMS and AIF industry Ensuring end-to-end regulatory compliances at Fortuna Asset Managers In-charge of the Operations and Customer Experience function Alumnus of Chetana’s HS College of Commerce & Economics, Mumbai
Shivani Mishra
Associate- Operations & Compliance
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Part of the Compliance & Operations team at Fortuna Advisors, overseeing PMS onboarding and servicing Background in operations and process management with compliance focus MBA in Finance; Bachelor’s degree in Commerce
Ashish Anand
Partner & President (Business Development)
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CXO with over 25 years of multi-industry experience in BFSI, Consumer, Auto, and Start-Ups in building 0-10 scale. Work across leading corporate houses in India Began his engagement with the stock markets in the early 1990s and continues to focus on long term value creation.
Jayant Manglik
Partner & President (Business Development)
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Seasoned Financial Services Professional with over 3 decades of equity experience Most recently with Motilal Oswal as Associate Director Equity Personality of the Year 2017 by BSE – Tefla Was on BSE Advisory Board for 3 years & Chair of FICCI National Working Group
MOD-RV Framework

MOD-RV: Moat, Operating Excellence, Disciplined Management, Runway, Valuation

This framework reflects Fortuna’s fundamental and process-driven approach to discovering tomorrow’s wealth creators today.

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MOAT

Fortuna invests only in businesses with sustainable competitive advantages.

  • We seek differentiated businesses or companies offering unique products, processes, or business models
  • The moat creates pricing power, customer loyalty, and barriers to competition
  • We avoid commoditized sectors where differentiation is minimal

Key Question: Does the business have something competitors cannot easily replicate?

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OPERATING EXCELLENCE

We invest in businesses that operate with exceptional efficiency.

  • High ROCE driven by superior asset efficiency and profitability margins
  • Strong cash from operations indicating real, sustainable earnings quality
  • Growth primarily funded from internal cash generation
  • Continuous investment to build organic capability in products & services

Key Question: Does business fund growth while maintaining financial strength?

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DISCIPLINED MANAGEMENT

Great businesses are built with disciplined execution by strong management teams.

  • We prioritize technocrat-led, excellence-driven management teams
  • Focus on promoters who are process-oriented and disciplined
  • Management must demonstrate long-term thinking
  • Track record of prudent capital allocation and stakeholder alignment

Key Question: Would we trust this management with our own money? _______________________________________________________________________________________

RUNWAY

Fortuna seeks businesses at the cusp of multi-year earnings expansion.

  • Long runway for growth
  • Growth-focused capital investments translating into improved financial visibility
  • We identify businesses before their growth story becomes obvious
  • Focus on structural growth drivers

Key Question: Is the business positioned to compound earnings? _______________________________________________________________________________________

VALUATION

We invest when price meets value

  • We invest where we see maximum value for your investment
  • Key risk management tool is to build positions at prices below intrinsic value estimates
  • Portfolio allocation is based on conviction levels
  • Patient capital allows us to build conviction before investing

Key Question: Does the current price offer an acceptable entry point?

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And Continuous Monitoring

OUR JOURNEY
From the outset of his career, Gurvinder worked in the corporate finance and M&A teams of large Indian conglomerates, gaining exposure to group level strategy, capital allocation and operating finance. He was on the founding team of an NBFC that was built from scratch and scaled into a sizeable institution, giving him first-hand experience in setting up and running a financial business in the Indian ecosystem. He has seen how real businesses are built and financed, from day-to-day operations through to how businesses operate, how transactions are structured, and how capital is raised and deployed. Over these years, he also watched India’s financial markets evolve, with a profusion of new products being created, marketed and often mis sold to investors. He saw asset managers chasing AUM via distributor driven models, which in his view created misaligned incentives between funds and investors. With a contrarian mindset and a strong belief in the power of compounding, he was unwilling to invest in high fee, distributor led products that delivered only modest or sub optimal long-term outcomes and recognised the opportunity cost this imposed on investors’ hard-earned savings in a growing economy. Drawing on his investing experience in corporate roles and in managing his own and family capital, he set out to build a firm that would do things differently: a product and platform designed for long term wealth creation, with an aligned fee and operating structure. With this background, Fortuna came into existence in late 2022- a bold step after almost 24 years in corporates, driven by the desire to offer an honest solution to investors. The fund began with very humble beginnings and, in a little over two and a half years, has grown to an AUM of Rs.100 plus crore, built without distributorships and supported instead by investors with whom the firm maintains direct, one on one relationships, and who have entrusted Fortuna with their hard-earned money.
As a team, Fortuna works as a close-knit group of professionals, striving to build career paths for its team fully aligned with the firm’s core principles. The aim is to build a long term, enduring relationships with team members, mirroring the broader life philosophy of thinking in the “long term” in every dimension. As founders, this is the journey they have chosen as their whole and soul work for the rest of their professional lives. The ambition is to scale Fortuna honestly not by measuring success solely in terms of AUM, but by the quality of long-term investment outcomes and wealth compounding delivered to clients. The objective is to build a strong, process driven investment institution.
The Mission
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